Advantages
1.Much more affordable than real etching.
2.Can brand curved or uneven products.
3.Produces a subtle finish with a higher perceived value that looks like etching.
Limitations
1.Halftones cannot be consistently reproduced.
2.The size of branding areas is limited on curved surfaces.
3.Requires a curing period before the product can be shipped.
4.Unable to print variable data.