Promotional products can use any number of decoration methods. At Gorilla Marketing, it all starts with the art. Some clients have their artwork ready to go, while others rely on our art director's expertise to create something from scratch.

Vector and raster graphics

Most art comes to us digitally these days. It's important that we receive your artwork in the right kind of file format. Vector graphics are the promotional products industry standard. Vector file formats include .eps, .ai, .pdf, and .svg. They allow us to resize the image as much as we like without any pixelation.

On the other hand, pixels might be visible in raster graphics. Raster graphics are more common on the web and home computers. Raster file formats include .jpg, .bmp, .gif, .png, and .psd. Resizing a raster graphic can make the image grainy or blocky. We can use raster graphics for some decoration methods, but the file must be high-resolution (at least 300 DPI) to minimize pixelation. Or our art director can convert raster graphics to vector graphics for a $35-per-hour service charge. Most simple designs take less than one hour to convert.